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How Bollywood celebrities earn money by doing only one or two movies a year and maintain their lifestyle is a very curious question for a common man. There are many avenues open for a celebrity like endorsements, influencers, investment in startups, Production companies, etc., which help them earn lots of money.
How Bollywood Celebrities Earn Money?
To maintain the lifestyle, celebrities have to earn money; here are some of the avenues through which you can learn how Bollywood Celebrities earn money.
Endorsements
The bulk of the cash flow of celebrities comes through endorsement. Movies and acting gigs do make up for some of the cash flow, but they are not certainly the bulk. The celebrities have many endorsements that range from beauty products to food products. Some celebrities also endorse fitness products as they follow a healthy lifestyle and would like their followers to follow the same, and they can monetize it.
Social Media Influencer
A Bollywood celebrity has many fans following on their social media apps like Instagram, Twitter, Facebook, etc. As the popularity of the celebrity increases, PR companies draft contracts with these celebrities to market their client products or the brand. This is the new age of digital world marketing. The companies can reach many potential customers by just clicking a button by the celebrity. The bollywood celebrities also earn a lot through these contracts and have their royalty or commission system.
Restaurants And Commercial Real Estate
One of the avenues through which celebrities earn money is by investing in restaurants and commercial real estate. By giving their signature name to the restaurants, they know that it is helping to bring every cent and dollar to the restaurant. They also invest in prime real estate avenues and sell them when the prices are at a peak, giving them a bulky profit on their investment.
Production Company
It can’t be denied that movies and acting gigs are the primary love of a Bollywood celebrity. To continue this love, most Bollywood celebrities open their own production company to make movies of their liking. Many of these celebrities have been successful in this venture and, of course, high profit investing for the celebrity.
Investment In Startup
In India, many startups are getting unicorn status, and everyone is jumping on this bandwagon, and so are the Bollywood celebrities. A famous example is the Byjus, the online platform for students in which the king of Bollywood has invested. Slowly and steadily, this is becoming another avenue for celebrities to earn a lot of money.