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An influencer is a human who creates content on videos and websites about the niche they select. With the help of these mediums, they share their experience and knowledge about the product and industry to influence their audience to make the purchasing decision. The most growing and evolving niche in the fashion industry, and there are some of the best Indian fashion influencers on Instagram who have a massive fan following.
Fashion is considered a luxury niche, and Instagram is one of the topmost social media platforms for an influencer to connect their passion with their followers. The portal has visual prowess, which cannot be competed by its contemporaries. The brands engage the service of the fashion influencer so that they can utilize their established networks of followers and promote their new fashion clothing lines to a wider audience.
List of Best Indian Fashion Influencers On Instagram
India is a huge market for the fashion industry, and the brands do face stiff competition. To have the upper hand they take the help of some of the best Indian fashion influencers on Instagram and boost their sales. Below some details of the Indian Fashion influencers who are active on social media platforms are mentioned.
Komal Pandey
She is an Indian fashion blogger, Instagram influencer, and YouTuber. Komal is best known for her fashion stylist work for an online lifestyle network known as the POPxo. She has a knack to showcase the clothing line so that the audience is intrigued; for instance, she creates videos like instructing her younger brother by wearing her mother’s glasses and dupatta regarding fashion. She also posts #Look of the day on Facebook and Instagram. Her social media handle name is “The College Couture”; which she started in the year 2012 to educate common people about fashion.
Aashna Shroff
She is a social media influencer and a blogger and is a Mumbaikar. She created her own website, “The Snob Shop,” about fashion by taking inspiration from her mother. Initially, she was a timid person, and over the period; she gained trust in herself and faced the initial challenges she faced while starting as a fashion blogger. Over the course of time, she has become one of the top fashion bloggers in India.
Kritika Khurana
She is a YouTuber, traveler and lifestyle writer, and social media influencer. Since 2013 she has been posting “Outfit of the day” on her Instagram account. She shares her fashion-related blogs through the “ThatBohoGirl” handle. Kritika also has her own online apparel retailer known as “The Hype,” launched in 2014. She posts videos about fashion on her YouTube channel on a regular basis to inspire her subscribers; it also has helped her out to attract a lot of exposure.
Sejal Kumar
She is a YouTuber and fashion blogger. During her twenties, she saw Bethany Mota’s fashion lifestyle videos which encouraged her to do the same. While doing her internship in Turkey, she posted her first film, known as the Summer Style Turkey. She has over a million-subscriber making her one of the top stars in the digital world of fashion.
Somya Gupta
She is a social media celebrity with the insta handle name of “TheSassThing_” The charm and attitude through which she showcases her fashion sense make the audience fall in love with her. As a fashion blogger and Instagram star, she has grown by posting daily her lifestyle photos as well as fashion modeling photos.
Shaurya Sanadhya
She is Pune based fashion blogger who is known for creating creative and exclusive content. Shaurya has a strong following of 120K viewers on her Instagram handle. She used to work a 9-5 coveted job but decided it was not for her and ventured out to create her own fashion blogging company. She has also launched her own fashion company Shaurya Sanadhya Label which was well received by her targeted audience. With the help of her social media channel, she promotes her label, making it a household name.
Masoom Minawala Mehta
She is an entrepreneur and fashion blogger. Masoom Minawala is a founder and CEO of an online lifestyle website known as the Miss Style Fiesta. She has over 1million subscribers making her one of the most well-known lifestyle influencers in India. She has also been creating multimedia content for some of the most well-known fashion and lifestyle brands.
Nilam Parmar
She is a model, actress, and well-known social media influencer. Nilam has gained prominence through her Instagram posts of lifestyle and videos on YouTube & TikTok. She has collaborated with a lot of YouTube vines, and the most famous among them is the “Fancho” YouTube channel. She has a base of 3million subscribers, all due to her above-mentioned collaboration.
Riya Jain
She is a writer and social media influencer; her beauty and fashion blogs have made her popular, inspiring her to create fashion blogs. She has her own website, “CaughtinCuff,” and has her own fashion blog, popularly known as “I Got my Red Dress on Tonight.” She promotes a range of well-known fashion houses through the Instagram handle.
Roshni Bhatia
She is a well-known YouTuber and a fashion blogger. In 2017 she initiated working as a fashion producer in POPxo. She has also launched her own blog, “THECHIQUEFACTOR,” with the help of which she gains traction. Through her social media platforms, she endorses popular brands like Lakme, Colgate, and Ponds. She has also been featured in prestigious publications.
These are the best Indian fashion influencers on Instagram who are popular among the targeted audience of fashion world.